21 Digital Marketing Interview Questions and Answers in 2019

Digital Marketing is a high growth area, as Digital Marketing offers good job opportunities. Candidates seeking managerial or executive Digital Marketing jobs will have to face interviews in which their depth of technical knowledge will be tested. They need to reply to the questions of Digital Marketing Interviews with confidence and tricks. Here, we will discuss some high-level Digital Marketing Interview Questions and also answer them for you, which are normally asked in the job interview.

According to a report, approximately 60 percent of the Indian population (825 million) will become Internet users by 2021, which will have a majority of high-end network connectivity like 3G and 4G. Internet Surge is a boon for online brands that will expand the Digital Marketing area in an unmatchable manner.

Brands need to endure extra obligations, for example, SEO, Social Media Strategy, Content Marketing, Email Marketing, Website Design, etc. This will be the opportunity for digital marketers. Occasionally, companies operating in the business cannot leave quality time for ways to engage viewers in the changing online market.

This is where digital marketers, who are prepared experts, complete a brilliant job. Not only do they reduce business costs, but also identify and prioritize key performance indicators (KPIs) with audience tracking compared to traditional marketing techniques. Digital marketers help companies to make data-driven decisions to optimize customers' experience to ensure high ROI. Here, we look at some relevant Digital Marketing Interview Questions and Answers that will help you cracking it with confidence.

Digital Marketing Interview Questions and Answers for Fresher’s

1. Tell us about Digital Marketing?

Digital Marketing can be defined as the sum of all brand marketing strategies through online channels. These include techniques, for example, SEO, SEM, and Link Building, Email Marketing, PPC, etc. to mention some of them.

2. What are the benefits of Digital Marketing?

•             It is inexpensive

•             It can reach a big audience

•             It is measurable

•             It will ensure high conversion rates

3. What is PPC?

Pay per Click (PPC), also known as cost-per-click, is paid to the website owner or publisher when the advertisement is clicked on.

4. What are the Segments of Digital Marketing?

There are two principle sections in Digital Marketing. They are Inbound Marketing and Outbound Marketing,

Inbound marketing such as social media, newsletters, e-books, and webinar are used to increase the number of clicks on links that means PPC.

Outbound Marketing is an effort exertion to connect with potential purchasers through Digital platforms, phone calls, emails, and engaging advertisements.

5. What is SEO? What is the role of keywords in SEO?

In Digital Marketing, search engine optimization (SEO) or Organic Search Engine, the website attempts to increase traffic quality through the result.

Digital marketers use Keyword for user convenience to find specific information on search engines. For betterSEO rankings, it's important to use the right keyword. Applying Keyword to the right spot in the content will also reflect the ranking on the site.

6. What is On Page and Off Page Optimization?

On-page optimization manages the content and structure of a website. This is contrary to off page optimization with the aim of improving search engine rankings by obtaining external links.

7. What is the difference between White Hat and Black Hat SEO practices?

White Hat SEO practices are legitimate ways to achieve high ranking in search engine results pages by following the Google guidelines.

Common white hat SEO techniques include publishing quality content on the website, HTML optimization, and website restructuring and link acquisition campaigns.

In the Black Hat SEO, search engine tries to take advantage of the weaknesses in Google's algorithm to earn a high ranking in results pages. The technique includes spam links, hidden text, keyword stuffing, and hidden links.

8. Why Online Marketing preferred over Offline Marketing?

Digital marketing offers many benefits. The most useful platform for online marketing is SEO, web development and hosting. They present a huge range of leads. They can easily reach a large number of people through online marketing. It's easy because technological advances are forcing more people to the online world. People are watching the news, radio or TV for information and they prefer the online world.

9. What does Keyword Streaming mean?

Keyword Streaming is the process of analyzing Keyword for choosing the best keyword for good organic traffic and leads for the website.

10. What are Bad Links?

Bad Links are website links that are not related to the domain of a site. These will have low page rank and low traffic.

They can be of spam links and link exchanges, which have similar anchor text coming from many websites and there are links that are not compiled in the Google index.

11. What are the best ways to get natural backlinks on a site?

For a newly launched website, the possibility of getting a fast and natural link is zero. The best way to get natural backlinks is to post as a guest on prestigious websites in a special niche.

12. Mention a few areas where keyword optimization is used?

For better page ranking, vital Keyword Placement is important. They include the following areas.

•             Website Title

•             Headings

•             Meta tag

•             Website URL

•             Web page content

13. Why is competitive analysis important in SEO?

Competitive analysis is important in designing a marketing plan. It helps in identifying competitors and coordination with the strengths and weaknesses of the website in question.

The evaluation can establish the correct USP (unique selling proposition) of the website and take the message directly to the targeted market.

14. Tell about Google Ads?

The Google Advertising term is most successful in the work-per-click model (PPC) advertising system. Using Ads for businesses, you can create ads that can be displayed on Google.

15. What are some ways to promote digital marketing?

•             Search Engine Optimization (SEO)

•             Search Engine Marketing (SEM)

•             Content Marketing

•             E-commerce Marketing

•             Social Media Marketing

•             Email Marketing

16. Name some channels to promote digital marketing?

•             Affiliated Marketing

•             Display Marketing

•             Email Marketing

•             Search Marketing

•             Social Networking

•             Video Advertising

•             Online PR

17. What is a Responsive website?

A website that is able to coordinate its layout according to the orientation of a device and viewport. In a responsive website, content on small screens and large screens will be similar. The layout will be different only. However, this will provide an optimal experience on the size of the display.

18. Mention some of the top Digital Marketing tools?

•             Google Analytics

•             Keyword Discovery

•             Alexa Ranking

•             RankWatch

•             Moz

•             XML Sitemap Generator

•             Crazy Egg Heatmaps

•             Favicon Generator

•             Digital Point Keyword Tracker

19. What is the difference between Direct Marketing and Branding?

In branding, a promoter opens his/her brand to a more extensive gathering of people. Therefore, some popular methods include displaying custom ads, YouTube ads, remarketing, and goal ads.

In direct marketing, the advertiser wants more communication with their target audience through campaigns like Shopping, Dynamic Search Ads and others.

20. What is Google Ads Remarketing?

Google Ads Remarketing is the process of targeting people who have visited a site before, but no purchases were made. Remarketing targets the right person with the right ads.

21. How important is Digital Marketing certification?

Digital Marketing certification enhances authority with a clear rating of domain expertise at the professional level. It establishes knowledge and skill levels for Digital Marketing. For professionals, it is very useful in getting employment in prestigious and highly professional organizations.

So, all these Digital Marketing Interview questions and answers will give you assurance and will help you get the call to choose the company you want to join. Also, it is highly essential to learn digital marketing and gain the professional insights of the techniques.